Media note: I really look forward to Peter King‘s weekly “Monday Morning Quarterback” column in Sports Illustrated online. (He’s an Ohio University boy!) And I also love how, in the year 2008, when you hear about a great play you can just jump to NFL.com and see the highlights immediately.
Yes, I enjoy being in thrall to the NFL juggernaut, even if the business side of it is nasty and all. You’ve just got to appreciate their multimedia savvy.